There are a lot of conversations happening around the marketing of alcohol to women. I know that before I started evaluating my relationship with alcohol, I bought into the messaging that I deserved wine for making it through the day.
Being a parent, whether a single mom, working mom, stay-at-home mom, empty nester mom, mom of twins, mom of girls, mom of boys - YOU NAME IT! - we are all in the same boat. Many of the same load bearing challenges present themselves to parents across the nation.
We are navigating each day with the HUGE responsibility of raising children with the intent that they will be kind, responsible, healthy and content members of this human race. To make minute-by-minute decisions on everything from nutritional choices to behavioral concerns and sleep routines to screen time and healthy habits to everything in between, it is an intense journey we are on as parents. It can also be fun, sweet, sentimental, rewarding and full of fabulous memories that can be filed away to revisit during the not so sweet moments.
Yes, it's stressful. Yes it can feel like we are in a vortex, void of any identity, trying to make it through the day without losing too much enthusiasm, positivity or sleep. Funny enough, that's all the reason why abstaining from alcohol can help. Instead, we are bombarded by messages telling us that wine, mojitos, beer and the rest of it are our friends as stressed out mammas.
I co-own a PR firm and, before we purposefully downsized - read "conscious uncoupling" for small biz owners! - we had a rule in the office. If you came to one of us with a problem or concern (about a client, project or anything else), then we would be happy to address it, but you were also expected to have a suggestion on how we could fix said issue.
I've seen a lot of blog posts, Instagram posts and conversations confronting brands and individuals about their attitudes towards alcohol. I think this is interesting and I do enjoy seeing a rising tide of changing perspectives that question how these messages are received. BUT I would like to contribute to the conversation by providing a few alternative messages.
What do you think? Which ones do you like? Is it possible to highlight treats and rewards to women without the mention of wine? I wonder how well that would be received. Also, what suggestions do you have for a favorite alcohol-free self care tee? xoxo Kim